BUSINESS SYSTEMS ARCHITECT
Every decision goes through you. Every process lives in your head.
THAT'S NOT A BUSINESS
It's a job you can't quit.
It's a job you can't quit. I'm Kristy Murray, AI-Powered Business Systems Architect. I build the operational infrastructure that lets service businesses run without the founder in the middle of everything.
For coaches, consultants, and service firms at $200K–$5M revenue ready to stop being the bottleneck.
SOUND FAMILIAR?
You hired a VA to get time back. Now you're managing the VA.
You bought a course on systems. You completed three modules and implemented nothing.
You've tried Asana. Notion. ClickUp. Monday. You have more project management tools than projects getting managed.
THE REAL PROBLEM ISN'T THE TOOLS.
It's that the foundation isn't there. You can't automate chaos. You can't hire your way out of missing infrastructure. Before AI can make your business run faster, your business has to be built to run.
WHAT I ACTUALLY BUILD
Not templates. Not recommendations. Infrastructure.
When we work together, I go inside your business the same way I did as an embedded contractor for years — learning how work actually moves through your organization, where it breaks down, and what needs to be rebuilt from the foundation up.
Then I build it.
CRMs
CRMs that capture and move leads without manual intervention.
WORKFLOW AUTOMATIONS
Workflow automations that handle repetitive decisions and busywork.
AI PROCESSES
AI-powered processes that give your team clarity on what to do next.
SOPs
Standard Operating Procedures that exist outside anyone's head.
THE RESULT:
A business that can handle volume, delegate decisions, and grow without you being the bottleneck.
THE ARCHITECT PROCESS
01
AUDIT
We start with a 90-minute deep-dive into your operations - how work gets done, where it breaks, and what those gaps are costing you in time and revenue. You leave with a written report and a prioritized roadmap with full clarity on what to build first.
$1,497
One-time investment
02
BUILD
I design and implement your complete operational system - CRM, workflow automations, AI integrations, SOPs, and team documentation. No half-built systems. No leaving you to figure out implementation on your own.
$3,500+
Scoped after Audit
03
OPERATE
After the build, some clients bring me on as their ongoing OBM to manage and evolve the system as their business grows. This is where we go after the infrastructure is in place - not where we start.
$1,500 - $3,000 / MO
3-month minimum
WHAT CHANGES AFTER THE BUILD
3 WEEKS TO FULL AUTOMATION
A $350K/year coaching business went from every client onboarding living in the founder's inbox to fully automated in 3 weeks - without hiring anyone new.
15 HOURS/WEEK RECOVERED
A consulting firm recovered 15 hours/week by replacing manual proposal creation with an AI-powered workflow that generated them instantly.
$500K TO $1M IN 14 MONTHS
An agency scaled from $500K to $1M in 14 months after we built the CRM and ops infrastructure that their team could actually use without asking the founder.
FREE SCORECARD
WHERE ARE YOUR OPERATIONS BREAKING?
Take the free AI-Powered Ops Audit Scorecard. In 5 minutes, you'll know exactly which part of your business is costing you the most growth — and what to fix first.
No pitch. Just clarity.
YOUR BUSINESS SHOULDN'T REQUIRE YOU TO RUN IT.
Let's build the system that changes that.
A free 45-minute operations assessment. We'll diagnose what's holding your business back and determine whether an Ops Audit is the right next step. For service businesses at $200K+ revenue.
Building the operational infrastructure that lets service businesses run without the founder in the middle of everything.
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