I set up the systems that let your service business grow without everything running through you.
I'm Kristy Murray. Your CRM, automations and SOPs, set up at a fixed price in about 3 to 4 weeks.
Not ready to talk yet? Take the free Scorecard.
For coaches, consultants, contractors, trades and service firms at $500K-$5M revenue ready to stop being the bottleneck.
You hired a VA to get time back. Now you're managing the VA.
You bought a course on systems. You completed three modules and implemented nothing.
You've tried Asana. Notion. ClickUp. Monday. You have more project management tools than projects getting managed.
It's that the foundation isn't there. You can't automate chaos. You can't hire your way out of missing infrastructure. Before AI can make your business run faster, your business has to be built to run.
When we work together, I go inside your business the same way I did as an embedded contractor for years, learning how work actually moves through your organization, where it breaks down, and what needs to be rebuilt from the foundation up.
I design the system, then I build it.
CRMs that capture and move leads without manual intervention.
Workflow automations that handle repetitive decisions and busywork.
AI-powered processes that give your team clarity on what to do next.
Standard Operating Procedures that exist outside anyone's head.
THE RESULT: A business that can handle volume, delegate decisions, and grow without you being the bottleneck.
Have one or two obvious leaks? The Quick-Win Automation Sprint fixes them fast: two workflows built in about 7 business days, a Loom walkthrough, and a 1-page SOP. $697, and the full $697 is credited toward a Systems Setup booked within 30 days.
See the Sprint →A fixed-price build of your CRM, workflow automations, AI-assisted steps and SOPs, on one platform. Clear limits, so you know exactly what you're getting. Essentials $3,500 (about 3 weeks) or Plus $5,500 (about 4 weeks). Every Setup starts with a signed Goals & Scope, so we agree on what "done" looks like before I build anything.
See what's included →After handoff, the Ops Care Plan ($297/mo) keeps your workflows monitored and fixed. If you want someone managing and growing the system with your team, the OBM Retainer ($1,500-$3,000/mo, 3-month minimum) is open to Setup clients.
See ongoing support →Want a written decision document before you commit to a build? The AI-Powered Ops Audit (from $1,497) is available as a first step.
Start with the free 15-point AI Policy Checklist. When you're ready, the Practice Systems Setup ($3,500) sets up client intake, engagement and document collection, and rolls out an AI policy your staff have signed.
Templates and educational information only. Not legal, tax, or compliance advice.A coaching business went from every client onboarding living in the founder's inbox to fully automated in about 3 weeks, without hiring anyone new.
A consulting firm recovered 15 hours/week by replacing manual proposal creation with an AI-powered workflow that generated them instantly.
An agency scaled from $500K to $1M in 14 months after we built the CRM and ops infrastructure that their team could actually use without asking the founder.
Take the free AI-Powered Ops Audit Scorecard. In about 5 minutes, you'll see which part of your business is costing you the most growth, and what to fix first.
No pitch. Just clarity.
Let's build the system that changes that.
A free 45-minute operations assessment. We'll look at what's holding your business back and work out which next step fits: a Sprint, a Setup, or an Audit. For service businesses at $500K+ revenue.
AI-powered BUSINESS SYSTEMS ARCHITECT
I'm Kristy Murray, AI-Powered Business Systems Architect. I build the operational infrastructure that lets service businesses run without the founder in the middle of everything.
For coaches, consultants, and service firms at $500K–$5M revenue ready to stop being the bottleneck.
You hired a VA to get time back. Now you're managing the VA.
You bought a course on systems. You completed three modules and implemented nothing.
You've tried Asana. Notion. ClickUp. Monday. You have more project management tools than projects getting managed.
It's that the foundation isn't there. You can't automate chaos. You can't hire your way out of missing infrastructure. Before AI can make your business run faster, your business has to be built to run.
When we work together, I go inside your business the same way I did as an embedded contractor for years — learning how work actually moves through your organization, where it breaks down, and what needs to be rebuilt from the foundation up.
Then I build it.
CRMs that capture and move leads without manual intervention.
Workflow automations that handle repetitive decisions and busywork.
AI-powered processes that give your team clarity on what to do next.
Standard Operating Procedures that exist outside anyone's head.
We start with a 90-minute deep-dive into your operations - how work gets done, where it breaks, and what those gaps are costing you in time and revenue. You leave with a written report and a prioritized roadmap with full clarity on what to build first.
One-time investment
I design and implement your complete operational system - CRM, workflow automations, AI integrations, SOPs, and team documentation. No half-built systems. No leaving you to figure out implementation on your own.
Scoped after Audit
After the build, some clients bring me on as their ongoing OBM to manage and evolve the system as their business grows. This is where we go after the infrastructure is in place - not where we start.
3-month minimum
A coaching business went from every client onboarding living in the founder's inbox to fully automated in 3 weeks - without hiring anyone new.
A consulting firm recovered 15 hours/week by replacing manual proposal creation with an AI-powered workflow that generated them instantly.
An agency scaled from $500K to $1M in 14 months after we built the CRM and ops infrastructure that their team could actually use without asking the founder.
Take the free AI-Powered Ops Audit Scorecard. In 5 minutes, you'll know exactly which part of your business is costing you the most growth — and what to fix first.
No pitch. Just clarity.

A free 45-minute operations assessment. We'll diagnose what's holding your business back and determine whether an Ops Audit is the right next step. For service businesses at $500K+ revenue.
Building the operational infrastructure that lets service businesses run without the founder in the middle of everything.
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